WASHINGTON: With India emerging as what Forbes calls ‘the global capital of celebrity cell phone promotions’, three Bollywood stars - Shah Rukh Khan, Aamir Khan, Abhishek Bachchan - figure in its list of “Ten Celebs and Their Cells”. “Though the practice permeates the US, Europe and East Asia, India is the global capital of celebrity cell phone promotions,” said the US business magazine, with cell phones beginning to rival cosmetics and fashion in their pursuit of celebrity star power. India is blessed with two unique characteristics: the world’s fastest-growing cellphone market and a plethora of home grown superstars, said the publication, known for its list of world’s wealthy on its Forbes.com. “That has phone makers competing to snap up the most bankable Bollywood stars, hoping their legions of fans will follow.” Motorola recently signed Abhishek Bachchan, whose celebrity stems from his own acting career - the legacy of his actor father Amitabh Bachchan and the fame of his actress wife, Aishwarya Rai. As recently as March, Bachchan had been the face of LG in India. Samsung has actor/director Aamir Khan, whose work, the company says, mirrors its brand’s “qualities of innovation, change, discovery, self-expression and excellence in performance.” Samsung has said it is counting on Khan’s popularity to help it double its market share in India this year. source
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